Ferny Ceballos PictureThe War and Peace of Ferny Ceballos

What is it about former rocket engineers that make innovative MLM experts? Is the ability to see inside complex mechanisms, pull the guts out and redesign them in a more efficient manner? Ferny Ceballos is one such ex-engineer turned SEO Guru, renowned for his take-no-prisoners approach to multi-level marketing and all things web. This is a short review of Ferny Ceballos, the man and his work.

Ferny grew up poor in East L.A, studied hard, an A student who got little sleep between school, football practice and his job at Chuck E. Cheese. He recalls never really fitting in, happy for the chance to leave for Boston and MIT. Armed with his degree, ferny landed a comfortable cubicle job with a defense contractor, learned respect for the military while being appalled by the inefficiency and lack of regard for budgets. He was unhappy in his work, his Read the rest of this entry